People staff writer Ericka Souter gave all the buzz behind the latest selection, on The Early Show Wednesday.
She also revealed an unusual turn of events for People: When Damon learned he was chosen -- he turned them down! Damon wrote People a "fabulous" letter explaining that he doesn't normally talk about his personal life. He said he was blushing when he read that he had been picked. While he got a huge kick out of the nod, he didn't feel worthy, he said. "You just gave an aging suburban dad the ego boost of a lifetime," he wrote.
But People persisted, and decided Damon was still its "Man." In fact, the letter ended up backfiring for Damon -- since it reflected all the things People's editors they love about him, including his "irresistible sense of humor," his dedication to his family, and his "heart-melting humility." Damon wound up giving People permission to reprint the letter, in this week's issue.
People also talked to friends of Damon who'd held the title of "Sexiest Man." The 2002 winner, Ben Affleck, told the magazine what a great guy Damon is. And last year's winner, Clooney, joked with People that, while he's reluctant to give up the crown, he and Pitt have been campaigning for Damon for years!
Meanwhile, who does Damon think should be named Sexiest Man Alive? In his letter to People, the actor suggested New England Patriots quarterback Tom Brady. Brady's response? "Matt and I always argue about who's sexier!"
George Clooney and Brad Pitt have shamelessly campaigned for him since 2001, but this year's winner was Bourne to the title. "You've given an aging suburban dad the ego-boost of a lifetime," Damon, 32, told PEOPLE, explaining why he couldn't possibly accept the crown – which perfectly demonstrates many of the reasons we chose him in the first place: irresistible sense of humor, rock solid family man, heart-melting humility.