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Matt Damon News Column
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World Water Day, The Informant
  • Expect a tie-in promotion with Pepsi and the H20 Africa Foundation on World Water Day - details at Brandweek.com.

    PepsiCo will make a splash around World Water Day (March 22) by leveraging its relationship with Matt Damon. The film star will promote his H20 Africa clean water initiative, to which PepsiCo donated $2.5 million, in a print pitch next month, sources said. The star of the Bourne series also is expected to trumpet the mission of Ethos bottled water. Details were not yet finalized.

    PepsiCo will begin national distribution of Ethos later this month under its North American Coffee Partnership with Starbucks. Formerly, Ethos was just sold at Starbucks locations. For every bottle sold, a nickel goes to helping children around the world get clean drinking water. The goal is to raise $10 million by 2010.

  • More details are slowly becoming available regarding the filming of The Informant around Decatur and Springfield in Illinois from April. The information below is from the Springfield Film Commission website, which is currently seeking cast and crew:

    Warner Brothers Productions is coming to Central Illinois to shoot scenes for a movie titled ″The Informant″. They will be shooting from May 1, thru May 28, 2008.The Star of the movie is Matt Damon. The director is Steven Soderbergh. The production manager is Michael Polaire. They will be shooting at Decatur and other locations. They are in need of a crew, especially grips, electricians, sound men, production assistants, etc.

  • Very sad news for Matt's friend and producing partner Marc Joubert - details in a new children's fund at the OneXOne site: A letter for Olivia.

  • Bourne Ultimatum editor Christopher Rouse has won another key award - details here.

    "The Bourne Ultimatum" and "Sweeney Todd" were honored tonight as the best-edited feature films of 2007.

    Christopher Rouse was given the American Cinema Editors' highest honor -- the Eddie Award -- in the dramatic category for the spy thriller while Chris Lebenzon took home an Eddie in the comedy or musical category.

  • And Ultimatum won an 'award' at Esquire's Alternative Oscars for the Best Action Sequence in Which Almost Nothing Actually Happens.
  • 8 comments or Leave a comment
    Comments
    From: (Anonymous) Date: February 18th, 2008 09:46 am (UTC) (Link)
    Quite a coincidence about the bottled water project. Panorama are showing a programme tonight at 8.30 on BBC1 about the enormous cost of bottled water, to the developing world, and to the environment.

    I think it's morally unacceptable to buy bottled water (I stopped buying it long ago, I just fill a plastic bottle with tap water if I need to and always ask for tap water in restaurants) when so many don't have access to it; and the sad thing is that a lot of it is shipped in from the developing world and the locals have no access to it. They're literally dying of thirst whilst their water is shipped half way across the world at extortionate prices, because we don't like the taste of tap water or have been brain-washed by savvy marketing into thinking it's bad for us.

    The Pepsi initiative is a start I guess, but I don't think it goes nearly far enough, a nickel from each bottle sold, when the mark up for bottled water can be as high as 300% just isn't good enough. Marcia

    mattdamoncolumn From: mattdamoncolumn Date: February 18th, 2008 10:53 am (UTC) (Link)
    The article makes some interesting points about the downturn in sales of bottled water, and the negativity associated with a possible campaign for 'charitable' water. It's certainly not an easy sell, and a nickel per bottle seems very low for such a concept.

    I also just read a book with a sub-plot about a guerilla campaign against makers of bottled water and how it is morally repugnant to sell 'designer' water when so many people live without it ("Girl meets boy" by Ali Smith). Yep, timely.
    From: (Anonymous) Date: February 18th, 2008 12:53 pm (UTC) (Link)
    I agree with you. As the article points out Starbucks rejected an initiative where 100% of the profit was donated to charity. Says it all about their actual commitment I think.

    By the way I'm not knocking Matt's commitment to the project. He's probably insanely busy with work, family and other commitments and I think it's good that he uses what little free time he must have this way; I just think the corporates involved could do a lot more and be far more generous, the positive publicity generated would be great PR for them too. Marcia

    mattdamoncolumn From: mattdamoncolumn Date: February 18th, 2008 01:08 pm (UTC) (Link)
    Agreed.
    mattdamoncolumn From: mattdamoncolumn Date: February 19th, 2008 06:48 am (UTC) (Link)
    I interpreted the Ethos water pitch gig as a 'possibility' and the Boston Globe is reporting it as a done deal.

    http://www.boston.com/ae/celebrity/articles/2008/02/19/playing_with_their_food/

    A splash of Damon

    And while we're on the subject of water, Pepsi has tapped Matt Damon to help promote the soft-drink giant's Ethos water brand. Pepsi has entered into a partnership to give $2.5 million to Damon's H2O Africa, an on-the-ground nonprofit that sets up clean water projects in Niger, Mali, Senegal, and other African countries, according to a company release. However, Brandweek .com, a New York website that tracks the advertising world, reports that the Oscar-winning Cambridge native will be out pitching for PepsiCo to help the company fight the image that bottled water has been bad for the environment. Quoting a source, Brandweek.com says we could see the Damon print ads by next month.

    And another anti-water bottle story today from one of Australia's leading environmentalists, who claims that drinking bottled water is so anti-environment that it should be made as unfashionable as smoking.

    http://www.news.com.au/story/0,23599,23238015-421,00.html
    From: (Anonymous) Date: July 28th, 2008 06:50 pm (UTC) (Link)

    water other initiatives

    that's great that big companies are working to help people who lack clean drinkable water
    check this one: drink1give.com
    for a liter sold, they give 10 l to children in Ethiopia through UNICEF ;)
    From: (Anonymous) Date: July 28th, 2008 06:52 pm (UTC) (Link)

    Re: water other initiatives

    SORRY
    drink1give10.com
    From: (Anonymous) Date: February 19th, 2008 07:03 pm (UTC) (Link)

    The Informant

    I recently read this new article on the guy Matt is playing in The Informant:
    http://www.reentrysuccessstories.com/stories/markwhitacre.html

    Seems like a very interesting guy for Matt to play. It should be a good movie.
    8 comments or Leave a comment