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World Water Day, The Informant
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From: (Anonymous) Date: February 18th, 2008 09:46 am (UTC) (Link)
Quite a coincidence about the bottled water project. Panorama are showing a programme tonight at 8.30 on BBC1 about the enormous cost of bottled water, to the developing world, and to the environment.

I think it's morally unacceptable to buy bottled water (I stopped buying it long ago, I just fill a plastic bottle with tap water if I need to and always ask for tap water in restaurants) when so many don't have access to it; and the sad thing is that a lot of it is shipped in from the developing world and the locals have no access to it. They're literally dying of thirst whilst their water is shipped half way across the world at extortionate prices, because we don't like the taste of tap water or have been brain-washed by savvy marketing into thinking it's bad for us.

The Pepsi initiative is a start I guess, but I don't think it goes nearly far enough, a nickel from each bottle sold, when the mark up for bottled water can be as high as 300% just isn't good enough. Marcia

mattdamoncolumn From: mattdamoncolumn Date: February 18th, 2008 10:53 am (UTC) (Link)
The article makes some interesting points about the downturn in sales of bottled water, and the negativity associated with a possible campaign for 'charitable' water. It's certainly not an easy sell, and a nickel per bottle seems very low for such a concept.

I also just read a book with a sub-plot about a guerilla campaign against makers of bottled water and how it is morally repugnant to sell 'designer' water when so many people live without it ("Girl meets boy" by Ali Smith). Yep, timely.
From: (Anonymous) Date: February 18th, 2008 12:53 pm (UTC) (Link)
I agree with you. As the article points out Starbucks rejected an initiative where 100% of the profit was donated to charity. Says it all about their actual commitment I think.

By the way I'm not knocking Matt's commitment to the project. He's probably insanely busy with work, family and other commitments and I think it's good that he uses what little free time he must have this way; I just think the corporates involved could do a lot more and be far more generous, the positive publicity generated would be great PR for them too. Marcia

mattdamoncolumn From: mattdamoncolumn Date: February 18th, 2008 01:08 pm (UTC) (Link)
Agreed.
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