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Matt Damon News Column
World Water Day, The Informant
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mattdamoncolumn From: mattdamoncolumn Date: February 19th, 2008 06:48 am (UTC) (Link)
I interpreted the Ethos water pitch gig as a 'possibility' and the Boston Globe is reporting it as a done deal.


A splash of Damon

And while we're on the subject of water, Pepsi has tapped Matt Damon to help promote the soft-drink giant's Ethos water brand. Pepsi has entered into a partnership to give $2.5 million to Damon's H2O Africa, an on-the-ground nonprofit that sets up clean water projects in Niger, Mali, Senegal, and other African countries, according to a company release. However, Brandweek .com, a New York website that tracks the advertising world, reports that the Oscar-winning Cambridge native will be out pitching for PepsiCo to help the company fight the image that bottled water has been bad for the environment. Quoting a source, Brandweek.com says we could see the Damon print ads by next month.

And another anti-water bottle story today from one of Australia's leading environmentalists, who claims that drinking bottled water is so anti-environment that it should be made as unfashionable as smoking.

From: (Anonymous) Date: July 28th, 2008 06:50 pm (UTC) (Link)

water other initiatives

that's great that big companies are working to help people who lack clean drinkable water
check this one: drink1give.com
for a liter sold, they give 10 l to children in Ethiopia through UNICEF ;)
From: (Anonymous) Date: July 28th, 2008 06:52 pm (UTC) (Link)

Re: water other initiatives

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