Matt Damon News Column (mattdamoncolumn) wrote,
Matt Damon News Column
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Ethos Water, Informant to film in Decatur

  • Matt's advertisement for Ethos Water has been released with a press release from PepsiCo and H20 Africa. A larger PDF version of the advertisement is available at the official site. World Water Day is on 22 March 2008.

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    Ethos Water, the brand dedicated to helping children get clean water, is driving support for its mission by collaborating with H20 Africa, a foundation focused on clean water initiatives. Later this month, H20 Africa's co-founder, Matt Damon, will appear in a national Ethos Water print advertising campaign encouraging consumers to get involved in raising awareness and funding for the world water crisis.

    "As we make Ethos available more broadly, we're thrilled to collaborate with H20 Africa, which shares our commitment to the same mission," said Ahad Afridi, VP of waters at Pepsi-Cola North America. "This is a unique partnership where the Ethos Water brand, H20 Africa and Matt Damon join forces with the public to encourage millions of people to make a difference against the world water crisis."

    "This is about two organizations, Ethos Water and H20 Africa, coming together to do something positive by creating awareness of the world water crisis," said Keith Quinn, co-founder of H20 Africa. "In addition, the donation by PepsiCo to H20 Africa allows us to implement safe water programs in Africa and improve the lives of many people." Earlier this year, PepsiCo made a US$2.5 million grant commitment to H20 Africa to help support clean water projects in Niger, Mali, Senegal and other African countries.

  • The Informant will film in Decatur, Illinois, in April and May, although locations will not be announced. Some new details at the Herald and Review, including:

    A long-awaited Hollywood feature film based in Decatur will be a reality this year.

    "The Informant," a film based on Kurt Eichenwald's 2000 book about Archer Daniels Midland Co.'s 1990s-era price-fixing scandal, is to begin filming in Decatur in April and May.

    Stevens said all of the filming will be done in Decatur, dismissing rumors that the production planned extensive work in Springfield.

    Stevens said a call for extras would be made, but is some time off.

  • Matt's mother, Nancy Carlsson-Paige, has a new website, which is currently promoting her upcoming book: 'Taking Back Childhood: Helping Your Kids Thrive in a Fast-Paced, Media-Saturated, Violence-Filled World, due in Spring 2008. Matt's brother also has a website for his artwork: Kyle Damon.
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