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mattdamoncolumn From: mattdamoncolumn Date: September 24th, 2015 02:06 am (UTC) (Link)

Re: Box office tracking for The Martian

I saw a projection a few weeks ago for a $45+ million opening weekend. It's going to be interesting as the release dates are mostly in sync world wide. And the London press blitz will need to go world wide as there won't be too much promotion on TV in the US next week - Matt's overseas and there aren't many 'new' TV appearances (but pre-taped ones on the entertainment shows). Donald Glover was on Conan yesterday.

What this film should have going for it is good word of mouth. I don't know the competition of what else is out there, but reactions should be very positive, and a lot of people will see it before the official opening date due to preview screenings etc.

Edited at 2015-09-24 03:12 am (UTC)
From: (Anonymous) Date: September 25th, 2015 10:01 am (UTC) (Link)

RE: Re: Box office tracking for The Martian

I think it will have excellent word of mouth but the opening weekend will have competition from Sicario, which is also targeting an older audience and is getting great reviews and Oscar talk. Also Universal is having a fabulous year and their Everest (also an 'adventure' flick) is going to eat into The Martian's audience. Neither are likely to keep The Martian from 'winning the weekend', but enough to knock it back by quite a few million. We got a shiny flyer in the mail promising a free hotdog with Everest, and that's all hubby had to hear - he wants to go. Lol.
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